Hi,
I’m planning to add video ads to my live streming adptive bitrate content. How to integrate video ads in the live ABR streaming ? What are all the methods we can follow to achieve this and what are the limiations in the displaying ads in the PC, Android and iOS devices ?
Also is it possbile to integrate Wowza streaming server with an AdServer, (let say openx server or any ad server ) to manage all the ads in the ad server itself without distubring wowza server.
Please guide me and also correct me if my logic is wrong.
Thanks in advance,
Sathish
Sathish,
Sorry for the late reply. There are a couple of ways to insert ads in Wowza, depending on whether live or vod and what playback client types, but there is a matrix of limitations, and ABR would complicate the solution, and the solution would probably complicate ABR. The best direction is a 3rd party Ad service, as you mentioned. There is no specific integration with any ad service that I know of, but probably would not need to involve Wowza.
Richard
FYI compare http://www.longtailvideo.com/support/jw-player/28859/supported-ad-formats/
Ad handling is more related to the video player technolgy on client side.
We also used the Wowza quick tutorials to insert a preroll clip directly on server side in the past, but you get better if you use the standardized technologies like VAST/VPAID etc.
Andre