# Live Commerce: How Streaming Is Transforming Shopping

**URL:** <https://community.wowza.com/t/live-commerce-how-streaming-is-transforming-shopping/95503>\
**Category:** Streaming Tips\
**Created:** [October 7, 2022, 7:41pm UTC](https://community.wowza.com/t/live-commerce-how-streaming-is-transforming-shopping/95503 "2022-10-07T19:41:56Z")\
**Posts on this page:** 1\
**Page:** 1

<div class="post-metadata">

**Author:** ![Rose\_Power-Wowza\_Com](https://sea2.discourse-cdn.com/flex002/user_avatar/community.wowza.com/rose_power-wowza_com/32/431_2.png) [@Rose\_Power-Wowza\_Com](https://community.wowza.com/u/Rose_Power-Wowza_Com)\
**Post date:** [October 7, 2022, 7:41pm UTC](https://community.wowza.com/t/live-commerce-how-streaming-is-transforming-shopping/95503/1 "2022-10-07T19:41:56Z")

</div>

Live commerce, a term used to describe the combination of streaming video and e-commerce, promises to revolutionize the retail industry and consumer shopping habits. Here’s a rundown of how live streaming e-commerce is taking shape, trends in the retail space, and our predictions for what’s next.

 ![Screen Shot 2022-10-07 at 1.41.13 PM](https://us1.discourse-cdn.com/flex002/uploads/wowza1/original/2X/2/2b26c153e1a8430ff271b6a394ce5293e66269ba.jpeg)

### **Table of Contents**

- [Live Commerce Defined](https://www.wowza.com/blog/live-commerce-streaming-transforming-shopping#defined)
- [The Evolving Retail Industry](https://www.wowza.com/blog/live-commerce-streaming-transforming-shopping#retail-industry)
- [Live Stream Shopping: Trending Technology or Future Standard?](https://www.wowza.com/blog/live-commerce-streaming-transforming-shopping#trending-technology)
- [Live Stream Commerce in China](https://www.wowza.com/blog/live-commerce-streaming-transforming-shopping#china)
- [Adoption in the U.S.](https://www.wowza.com/blog/live-commerce-streaming-transforming-shopping#us)
- [Types of Live Commerce](https://www.wowza.com/blog/live-commerce-streaming-transforming-shopping#types)
  - [Online Marketplaces](https://www.wowza.com/blog/live-commerce-streaming-transforming-shopping#marketplaces)
  - [Live Auctions](https://www.wowza.com/blog/live-commerce-streaming-transforming-shopping#auctions)
  - [Influencer Streaming](https://www.wowza.com/blog/live-commerce-streaming-transforming-shopping#influencer)
  - [Tutorials](https://www.wowza.com/blog/live-commerce-streaming-transforming-shopping#tutorials)
  - [Live Events](https://www.wowza.com/blog/live-commerce-streaming-transforming-shopping#events)

- [Companies Shaping the Future of Live Commerce](https://www.wowza.com/blog/live-commerce-streaming-transforming-shopping#companies)
- [What’s Next for Live Commerce: Trends and Predictions](https://www.wowza.com/blog/live-commerce-streaming-transforming-shopping#predictions)
  - [Metaverse Immersion](https://www.wowza.com/blog/live-commerce-streaming-transforming-shopping#metaverse)
  - [Blockchain, NFTs, and Crypto](https://www.wowza.com/blog/live-commerce-streaming-transforming-shopping#nft)

- [Moving Live Commerce Forward](https://www.wowza.com/blog/live-commerce-streaming-transforming-shopping#conclusion)
- [Critical Technologies for Live Selling](https://www.wowza.com/blog/live-commerce-streaming-transforming-shopping#technologies)
- [How to Get Into Live Selling](https://www.wowza.com/blog/live-commerce-streaming-transforming-shopping#how-to)
  - [Determine Your Requirements](https://www.wowza.com/blog/live-commerce-streaming-transforming-shopping#requirements)
  - [Live Selling on Social Media](https://www.wowza.com/blog/live-commerce-streaming-transforming-shopping#social)
  - [Live Selling With Off-the-Shelf Platforms](https://www.wowza.com/blog/live-commerce-streaming-transforming-shopping#off-the-shelf)
  - [Building Your Own Channel](https://www.wowza.com/blog/live-commerce-streaming-transforming-shopping#building)

  

> **[Live Commerce: How Streaming Is Transforming Shopping](https://www.wowza.com/blog/live-commerce-streaming-transforming-shopping)**
>
> Live commerce combines interactive video streaming with click-to-buy functionality — delivering seamless, engaging retail experiences online.