# Intergrating Video Ads with Live streaming

**URL:** <https://community.wowza.com/t/intergrating-video-ads-with-live-streaming/38588>\
**Category:** Wowza Streaming Engine\
**Created:** [March 24, 2014, 6:17pm UTC](https://community.wowza.com/t/intergrating-video-ads-with-live-streaming/38588 "2014-03-24T18:17:54Z")\
**Posts on this page:** 3\
**Page:** 1

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**Author:** ![Sathishkumar\_KPS](https://avatars.discourse-cdn.com/v4/letter/s/51bf81/32.png) [@Sathishkumar\_KPS](https://community.wowza.com/u/Sathishkumar_KPS)\
**Post date:** [March 24, 2014, 6:17pm UTC](https://community.wowza.com/t/intergrating-video-ads-with-live-streaming/38588/1 "2014-03-24T18:17:54Z")

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Hi,

I’m planning to add video ads to my live streming adptive bitrate content. How to integrate video ads in the live ABR streaming ? What are all the methods we can follow to achieve this and what are the limiations in the displaying ads in the PC, Android and iOS devices ?

Also is it possbile to integrate Wowza streaming server with an AdServer, (let say openx server or any ad server ) to manage all the ads in the ad server itself without distubring wowza server.

Please guide me and also correct me if my logic is wrong.

Thanks in advance,

Sathish

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**Author:** ![Richard\_Lanham](https://avatars.discourse-cdn.com/v4/letter/r/c68b51/32.png) [@Richard\_Lanham](https://community.wowza.com/u/Richard_Lanham)\
**Post date:** [March 31, 2014, 3:36pm UTC](https://community.wowza.com/t/intergrating-video-ads-with-live-streaming/38588/2 "2014-03-31T15:36:22Z")

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Sathish,

Sorry for the late reply. There are a couple of ways to insert ads in Wowza, depending on whether live or vod and what playback client types, but there is a matrix of limitations, and ABR would complicate the solution, and the solution would probably complicate ABR. The best direction is a 3rd party Ad service, as you mentioned. There is no specific integration with any ad service that I know of, but probably would not need to involve Wowza.

Richard

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**Author:** ![Andre\_Langer](https://avatars.discourse-cdn.com/v4/letter/a/b3f665/32.png) [@Andre\_Langer](https://community.wowza.com/u/Andre_Langer)\
**Post date:** [April 1, 2014, 10:34am UTC](https://community.wowza.com/t/intergrating-video-ads-with-live-streaming/38588/3 "2014-04-01T10:34:41Z")

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FYI compare [http://www.longtailvideo.com/support/jw-player/28859/supported-ad-formats/](http://www.longtailvideo.com/support/jw-player/28859/supported-ad-formats/)

Ad handling is more related to the video player technolgy on client side.

We also used the Wowza quick tutorials to insert a preroll clip directly on server side in the past, but you get better if you use the standardized technologies like VAST/VPAID etc.

Andre